| The Inevitable Trend of Overseas Trademark Registration Dec 2018 |
| In the face of economic globalization, cross-border trade has long been an indispensable part of commercial activities. All the business strategy aside, if you want your brand to be a world-renowned one, the application for overseas trademark registration should be your very first step. |
| Although trademark laws are not the same in different countries, in most countries, the first step to obtain trademark rights is the registration. That is, the one who registers the trademark first gets the exclusive right to use the trademark. If someone has registered your trademark in a foreign country before you, your huge investment beforehand to enter the market of that country may vanish into thin air. You may be forced to pay a high price to reclaim the trademark right or change your brand. |
| If you do not apply for a registered trademark in the exporting country in time, it may be registered by other parties like your competitors, distributors or other interested parties. Serious consequences may follow. You may be accused of infringement of trademark rights and be subject to huge compensation. |
| In general, it takes a certain period of time to complete a trademark registration. Most countries take about 1 to 2 years from the time of application to completion of registration. But there are also countries that are relatively quick to process. For example, the European Union takes 4 to 6 months, the United States takes 7 to 8 months. It is necessary to apply for registration in advance if you do not want your business plan to be delayed. Nowadays, many cross-border e-commerce companies apply for trademark registration in countries that they intend to enter the market well in advance to guarantee an early protection for their future products. |
| Registering an overseas trademark is a prerequisite for companies to enter the Amazon, Wal-Mart and other platforms. It is a powerful weapon for enterprises to go abroad and open up their international market. |
| Registration for an overseas trademark is an inevitable step for an enterprise to establish an international brand image and enhance its brand value. |
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