The Benefits of Strong TrademarksNov 2020 |
| A unique trademark is the strongest trademark and afford the trademark owner with the highest level of protection. Below are some of the reasons why having a strong trademark is so important: - |
| (1) You have a better chance to approve your trademark application. The more common your trademark, the smaller the chance of obtaining approval; and the greater the chance of encountering similarity (or identical trademark) issues. As you can see, the more unique the trademark, the more legal protection it will ultimately obtain under the applicable law. |
| (2) After approval, you can better defend your trademark. Even if the Hong Kong Trademarks Registry (The Registry) approves your registered trademark application, it cannot automatically protect it from all challenges from others. Weak trademarks are more vulnerable to attacks by other parties, and these third parties may try to prove to the Registry that your trademark is too broad or too close to a generic term to continue to be exclusive and protected. Stronger, fictitious or arbitrary trademarks will be better protected from such claims. |
| (3) You will stand out in the market. This has practical implications for your business. Trademarks exist to prevent confusion among consumers and clearly identify your products or services on the market. Stronger trademarks are classified as good trademarks because they are considered the least likely to confuse consumers based on their unique qualities – they are completely fictitious words or phrases that do not have previous meanings, or they are the existing words that are not necessarily related to your products or services. |
| The brand advantage of the strong trademarks is that consumers can identify them with you (and you alone). Even if the trademark registration is approved, weaker trademarks are likely to be confused with other trademarks that may be somewhat similar, or cause unconscious associations with consumers. The more unique you are, the stronger your trademark will be, and the more consumers will think of your brand name and products, resulting in better commercial profits. |
 COPYRIGHT BKIP 2020
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Sep 2021 Appeal against the decision of Trademarks Registry Jun 2021 Michelin Sues Hong Kong Company for Trademark Infringement
May 2021 Oppositions Against European Trademarks Apr 2021 Procedure and Evidence Requirements for Trademark Cancellation in Non-Use Areas Mar 2021 Amendment of Trademark applications and Registrations in Hong Kong Feb 2021 Registered trademarks-use of ® symbol in Hong Kong Jan 2021 Do you need to register your trademark？
2017年12月 使不誠實的商標註冊失效
2017年11月 香港馬德里體系的更新
2017年10月 向人民法院起訴商標案件的文件要求
2017年09月 香港商標案件的證據缺陷
2017年08月 商標案件的聆訊階段
2017年07月 「相同商標」查冊和「相近商標」查冊
2017年06月 商標查冊的重要性
2017年05月 商標授權人對銷售侵權產品的法律責任
2017年04月 申請商標前企業應要知道商標的註冊性
2017年03月 我應註冊商標嗎？
2017年02月 商標代理人的重要性
2017年01月 註冊商標被不知名人士申請取消
Dec 2020 Supremacy of Well-Known Trademark in Hong Kong Nov 2020 The Benefits of Strong Trademarks Oct 2020 Likelihood of Trademark Confusion in Hong Kong Sep 2020 TWeak trademarks are normally rejected registration due to its non-distinctive nature. Aug 2020 Trademarking in other countries Jul 2020 Restoration of Removed Trademark Registrations in Hong Kong Jun 2020 Validity and renewal of trademark registrations in Hong Kong May 2020 Filing Basis-Statement of Use in Hong Kong Apr 2020 Certificate of Hong Kong Trademark Registration Mar 2020 Amendment of Trademark applications and Registrations in Hong Kong Feb 2020 Opposition to Hong Kong Trademark Application Jan 2020 Color Marks Dec 2019 Color Marks Nov 2019 SKECHERS succeed trademark infringement in China Oct 2019 Alfred Dunhill Win Huge Lawsuit in China Sep 2019 Second Bite Of Toymaker Lego In Infringing Battles In China
Jun 2019 Is IPR protection sufficiently strong in China? The recent development of IPR protection in China. May 2019 Three-dimensional Trademarks Apr 2019 Intellectual Property Licensing Mar 2019 Opposition to Macau Trademark Application Feb 2019 PRC Trademark Opposition Procedures Jan 2019 Opposition to PRC Trademark Application Dec 2018 Intellectual Property Licensing Nov 2018 Macau Trademark Opposition Procedures Oct 2018 Grounds of Opposition against U.S. Trademark Application Sep 2018 Opposition to U.S. Trademark Application Aug 2018 The Advantages of Filing Hong Kong Trademark Opposition in the First Place: Jul 2018 Hong Kong Trademark Opposition Procedures Jun 2018 Opposition to Hong Kong Trademark Application May 2018 Absolute Grounds’ for Refusal of a EUTM Application Apr 2018 Documentation requirements for filing appeal to People’s Court for trademark cases Mar 2018 Update of the Madrid System in Hong Kong Feb 2018 Invalidation of Trademark Registration in Bad Faith
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