What you need to know to prevent trademark disputesFeb 2019 |
| This time, we'd like to tell you how to prevent trademark disputes that businesses must know. |
| ‘Sbenu’, one of the nation's shoe brands, has been embroiled in a trademark dispute. |
| ‘Sbenu’ launched the brand without a trademark registration and only came out six months later. |
| Since then, before the trademark registration, a shoe brand, Consumer News, has sold its brand name to ‘Sbenu’. |
| Consumer News challenged ‘Sbenu’, a brand that had a trademark earlier than ‘Sbenu’, saying it was similar to its brand name and that consumers might be confused. |
| As a result, ‘Sbenu’ franchisees are suffering greatly from the brand image. |
| As shown in the above example of trademark disputes, to prevent trademark disputes, |
| What should I do? |
| I'll give you tips on preventing trademark disputes that businesses must be aware of. |
| 1. You have to apply for trademark before launching the brand. Our trademark law has adopted an elected principle. You can register without using the trademark. It's good to start a business after issuing trademark rights in advance of the brand becoming known. |
| 2. You must secure the trademark right before expanding into the franchise business. |
| 3. When selecting a brand, check whether similar brand is registered in the related industry in advance. |
| 4. It takes 8 to 12 months to register after applying for a trademark, but there is a system to shorten it. If it is urgent to secure trademark rights, the period of review can be shortened. |
| 5. Be aware that appeals are not allowed between the meat. |
| 6. Report illegal distribution/counterfeit to the Patent Office. |
| It's a great loss to be robbed of the brand image he hasn't made. |
| Securing trademark rights in advance so that you don't get caught up in the trademark dispute and doing business safely. It is a way to prevent further conflict. |
 COPYRIGHT BKIP 2019
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