Reason for dismissal prior notice processing policy

When we receive the notice of refusal, we can first look at whether the quoted trademark

provided by the Commissioner is really similar to the trademark we applied for, and can be

used to determine the appearance, sound and trademark significance of the trademark, that is,

the so-called “form, pronunciation and meaning”. Respond to:

The form of the mark: Describe how the mark we applied for and the mark cited by the

commissioner are different in terms of form, emphasizing the differences among them, such as

different fonts, design elements, colors, strengths of lines, etc.

The pronunciation of the mark: It is proved that the two are not very similar by the difference

in the two pronounciation of the mark, such as different syllables, accent, light tone, pinyin,

etc., indicating that our mark and the cited trademark are not identical.

The significance of the mark: Comparing the sense of the trademark we apply for, the design

concept, the company brand image and the logo, and what it feels like to bring to the relevant

consumers, and what kind of feeling can be given to the general consumer with the cited

trademark in comparison.

According to the above explanations, as long as you have mastered the main three main points

of your reply, you can have a higher chance of obtaining trademark rights through the

application. However, in practice, it is advisable to consult a professional trademark agent and

increase the chance of success in defence.